The Weight Loss Programme 
Designed for Busy Women Like You

Tired of restrictive diets and gruelling workouts? You deserve a plan that fits your life. Our real-life friendly approach helps you lose weight, boost energy, and feel amazing—without sacrificing the foods you love or spending hours working out.

30,000+ Lives Transformed Since 2015

Apply For Transform

The Transform Programme That Puts YOU First

You’ve tried every diet, every workout plan for women to lose weight, and nothing sticks. That’s because most programmes aren’t built for your lifestyle. At The Fitness Guy, we help busy women find balance, lose weight, and feel confident without giving up the things they love.

  • Sustainable Weight Loss Without the Struggle – Ditch the yo-yo diets and restrictive meal plans. Our programme helps you lose weight in a way that fits your busy life—so you can keep it off for good.
  • More Energy, Less Stress, Better Sleep – Say goodbye to exhaustion and burnout. Our approach boosts your energy, improves your sleep, and helps you manage stress, so you feel your best every day.
  • Confidence You Can Feel – Love what you see in the mirror again. With expert coaching, mindset support, and a plan that works, you’ll feel stronger, healthier, and more confident than ever.

What Our Clients Say

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A Healthier, Happier You

Your Best Self is Waiting – Let’s Make It Happen Together

A Plan That Fits Your Life

Get a customised fat loss diet plan and personalised workout plan tailored to your goals, lifestyle, and schedule.

Enjoy Your Favourite Foods

No restrictive meal plans, just smart, flexible nutrition that includes meals out, chocolate, and even a glass of wine.

Train Anywhere, No Gym Needed

No restrictive meal plans, just smart, flexible nutrition that includes meals out, chocolate, and even a glass of wine.

Expert Coaching Calls & Support

A dedicated team guiding you in exercise, nutrition, mindset, and women’s health.

Stay on Track with Accountability

A dedicated team guiding you in exercise, nutrition, mindset, and women’s health.

How the Transform Programme Works

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Getting Started with a Personalised Plan

After you sign up, we take the time to understand your goals, lifestyle, and challenges. You’ll fill out a deep-dive questionnaire, and our expert team will design a customised workout plan and weight loss meal plan that fits into your life—not the other way around.

Begin Your Tailored Programme

Your programme is broken into 5 phases, each with a different focus and goal and milestones to celebrate. You’ll have everything you need to begin your journey with confidence, including recipes, fun workouts, and goal-setting tools.

Weekly Coaching & Accountability

Every week, you’ll check in with us through our traffic-light system, ensuring you stay on course. You’ll also have access to a private WhatsApp support group where our expert coaches provide ongoing motivation and guidance.

Overcoming Mental Barriers

Our programme isn’t just about food and fitness—it’s about transforming your mindset. With guidance from our psychotherapist and mindset coach, you’ll break free from self-doubt, emotional eating, and the fear of failure.

Progress, Celebrate & Keep Going

With our five-phase system, every milestone is a reason to celebrate. You’ll see results quickly—losing weight, gaining confidence, sleeping better, and feeling more energised—all while enjoying life, not restricting it. The goal is long-term, sustainable

Ready to Transform Your Health & Confidence?

Don’t wait to start your journey. Apply today and find out if this is the right programme for you. 

First step will be to have a quick chat with Steve, we need to make sure this programme will be right for you and know we can get you great results before we start.

There are limited spots available and we put a lot of effort into crafting the perfect plan for you. So have a quick chat and see if it’s a good fit.

Transform With Us

The Friendly Experts Who’ll Keep You Motivated

You’re not in this alone—our expert team is here to support you every step of the way with guidance, motivation, and personalised coaching.

Steve Bradley

Founder & Head Coach

I’m the original Fitness Guy! Since 2015, I’ve helped over 30,000 women get fit, strong, and confident without giving up the things they love. I’ll guide you through your fitness journey and help you stay consistent with workouts that actually

Lamorna Hollingsworth​

Nutritionist

Food should fuel your life—not control it. I’ll support you with realistic nutrition advice and emotional wellbeing tools so you can build a healthy, happy relationship with food that lasts.

Lisa Gimenez-Codd

Female Health Coach

From peri-menopause to post-natal recovery, I help women feel strong from the inside out. We’ll focus on core strength, pelvic floor health, and moving through life’s transitions with confidence.

Jean Lynch

Psychotherapist & Mindset Coach

Your mindset matters just as much as your meal plan. I help you break down barriers, overcome self-doubt, and build the confidence to create lasting change.


More Inspiring Success Stories

Questions About The 
Transform Fitness programme